Every day, billions of information circulate on the internet. You are one of those responsible for making Big Data strengthen and grow by the minute. But do you know what Big Data is, and how can this data collection and processing system benefit your business?

Stay with us and throughout this article, we will talk about this concept and solutions that can set you apart from the competition in a sea of information.

Big data: what is it all about

The concept of Big Data can be translated as the ability to cross data to transform information into action.

The definition of the term Big Data is related to the advancement of technology and the amount of information that circulates through systems, social networks, platforms, and media today.

Generating a large volume of data and using information to make a strategic planning is nothing new, but how to deal with the speed and volume of new data is a challenge for companies.

Since the 1990s, with the growth of operations carried out virtually, US researchers have begun to see the great value of hundreds of thousands of units of data generated daily.

With the popularisation of the internet, the use of social networks and artificial intelligence, it becomes increasingly necessary to know how to use the information that people make available in structured and unstructured data.

Types of data

Data is all information shared by an individual or legal entity in the digital environment. This data can be subdivided into structured or unstructured. Check out the following explanation:

Structured data

Structured data is concrete information that can identify a person or company. Information that can be used by banks, sales platforms, services and for those who want to have you as a customer.

Within this information are your personal data, such as: name, telephone, email, address, and bank identification, but that is not all. Your history as a buyer and payer of financial commitments are part of this list.

Unstructured data

Hence, unstructured data are those that are related to your consumption habits, interactions on social networks, opinion about a particular brand or service.

When this information is crossed, it generates for you a profile analysis and makes you a potential buyer for a product, then we can say that a big data work has been put in place.

Data collected and analysed all the time

Industry 4.0, which is the name given to the current moment of development of the way to produce considering technology and interaction with the use of data, is one of the beneficiaries of the large volume of information generation and the analysis of these numbers.

Monitoring the data that is generated every day can lead an industry to make strategic business decisions. When a manager has access to the reports generated through Big Data, it is possible to direct his production network to increase or reduce a certain product.

An example of this way of acting is the renewable energy generation industry. Through the analysis of availability, energy production and power curve, it is possible to have a more realistic view of the park’s operation, allowing for more effective actions with a direct impact on financial income.

And this type of decision can be made through tools that use big data as a parameter to manage information.

The Value of Big Data for Business Growth

The great potential of using this data is in Big Data, which is the analysis of the large volume of information delivered by platforms with the objective of making a product or service even better.

But it is not just people data that offer potential for marketing and product development teams.

Big Data: one of LogAp’s development fronts

Big Data can go much further and reach the strategic decisions of a large industry, for example. Based on the data capture and analysis operation, LogAp develops solutions for extracting information from large volumes of unstructured data that can be used to offer greater assertiveness to managers and directors of large businesses.

One of the Big Data-based systems that LogAp has developed is their Athens Plant. The platform operates with an API integrated system for efficient data storage of industrial processes.

This makes it possible to transform the large amount of data generated in the industry into useful information for decision making.

In addition, it allows historical and real-time analysis to be carried out for optimization and advanced management of processes that benefit the search for better results.

An example of companies that use this system are those in the wind power generation sector, which can use Windbox, a platform that offers the possibility of reducing downtime and increasing the efficiency of wind turbines in wind power industries.

Your company can also use Big Data

Through the crossing and analysis of the large amount of data (Big Data), the systems are created so that the platform presents a dashboard. These graphs and information are presented in a clear and objective way so that those responsible for the business can make decisions based on consistent data, being able to predict the next steps for a growth or area that needs greater investment.

But this is just one example of what can be created for your company with big data traffic analytics in mind. Our team of developers is prepared to understand your needs and create the ideal solution based on our experience with Big Data.

Talk to us and learn how to evolve and highlight your business in such a competitive market. (Add contact link)